Film Poster analysis:

Below is our completed film poster for our short film titled 'Lily'.

In order to advertise our film we created a poster. Through research into film posters we noted important aspects which posters needed to include in order to successfully advertise the film and link to it, these were:

• The films title, we also used the same font featured in our title sequence as shown below, this created synergy across our media products. Here is the comparison:
   

• The films age rating, we chose a 12a as although there are themes of violence it is never shown in the film. 
•  Film posters also feature credits so we added some also, this caused the poster to look professional.
   
   
• We featured the release date of the film, key information that must be featured on the film poster so audiences are aware of its release. 

• We also featured a link where people can find out more information in regards to the film.
  
  
  

 Theory:
In order to achieve a preferred reading of my poster I used paradigms and indexes.

The index of shadow and chiaroscuro  used in the image of the girl relates to the idea that there is a darker more twisted side to her, a key theme in our psychological-thriller short film.

We also used anchorage to fix the meaning of the image of the girl, the tagline "In her eyes she can see death, In her hands she can prevent it." demonstrates the importance of visions within the film and theme of death throughout the film


Paradigms are a set of signs that each relate to something in common. This is present in our poster design:

The image of a girl;

Combined with the image of a boy;

Together convey a couple/relationship, this combined with dark desaturated colours;

 Reveals that they are a young couple and darkness enters their life causing a disruption.