A radio trailer is a form of advertising for a film that is distributed (as the name would suggest) to radio. Given its nature as an advertising product, the intention is for the trailer to persuade the listener to see the film it is promoting. Ergo, it must be memorable, noticeable, and alluring. Typically, a radio trailer is likely to include some, if not all of the following:
- A voice-over or narrator providing information
- Dialogue taken directly from the film
- The film's slogan (if it has one)
- Appropriate music and sound effects
- A persuasive and enticing tone
We plan for our radio trailer to adopt as many of the above points as possible, as well as incorporating a rather sinister and unnerving tone (as the genre should). For this, we will need the person with the role of voice-over/narrator to adopt a rather ominous and eerie tone of voice to add to this effect. We will also need to extract certain lines of dialogue from the film that will entice the listener without giving away too many details. This might include the radio broadcast confirming Dr Walker's death, or some of the dialogue between Lily and Brett. They will need to give insight into the film without being too specific. We will also need to include sounds and music to create our desired tone. These may also be taken directly from the film.
The line "Relax it's only a movie" is a reference to the radio broadcast of Orson Welles' 'War of the Worlds' in 1938; a war drama that was mistaken as a real broadcast.
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