My idea for a viral advertisement was a fake newspaper article concerning Lily's abilities. It gives a brief overview of the film without unveiling too much detail; thus intriguing the reader. It would be distributed to social media sites such as Facebook and Twitter, where it would be quickly circulated and acknowledgement of the film would increase exponentially. This idea was inspired by the viral marketing campaign of "The Dark Knight" (2008), which involved a fake newspaper concerning "Harvey Dent Day" (seen below).
The image of my viral ad idea seen above only shows part of the full article. At the bottom of the paper, a link can be seen saying "www.lilythemovie.co.uk", which will then take the reader to the film's website; thus revealing the article's true intention. Much like its inspiration, the ad would help to create hype for the film and thus encourage a larger potential audience.
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